1. We work to create spaces where serendipity occurs.

2. We allow for meaningful human interaction that enables people to understand themselves and others better.

3. We create transformational experiences that allow people to cultivate and unleash their creativity.

4. We recognise that we have something to offer but we alone are not the solution.

5. We look to the future while remaining relevant for today.

6. We are intentional and take purposeful action.

7. We acknowledge when we are wrong, and celebrate the enlightenment that comes as a result.